Last Wednesday, at the opening event for EcoMondo in Rimini, the study “Gli Italiani e il Solare” (Italians and Solar Technology) was presented. It was commissioned by Fotowatio Renewable Ventures Italia and executed via a phone survey of about 8,000 Italians by IPR Marketing. This study and its results are helping to spread the idea of ‘sustainability’ as a cultural value. It is also becoming increasingly evident that the energy choices implemented by the government are not at all effective or far-sighted. The arrangements for new nuclear power stations by the French government, the gradual decrease of the incentives of the Energy Bill, and the as of yet not renewed tax deduction for 55% for energy conservation in construction are all signs of a clear interest in maintaining a monopoly in the market National Energy. Italians should remember these details when it comes to electing a new Parliament.